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In a weak economy,
consumers spend considerable energy
on self managing health and wellness
issues. A vast majority of them
learn about this process on the
internet. Not only should you be
found on the internet if you are
a business owner in the Health and
Wellness space, but you should also
be able to hold their interest due
to longer decision times. The associated
marketing costs are usually lower
on the internet than in traditional
marketing methods. Therefore these
business owners benefit substantially
from a strong internet presence.
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With majority
of customers being female, this
field is well suited to marketing
in the internet social spaces
where women like to share and
discuss. According to a Forrester
report in 2007, beauty buyers
‘actively use the internet
to evaluate products, make purchase
decisions and tell their friends
and family about their experiences’.
On the internet, this market is
ad friendly and keen to communicate
with simple technology.
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Selling luxury
items on the internet requires
a focused approach and a deep understanding of this
consumer’s psychology.
Target markets are usually niche, relationships and
referrals are extremely
important and your marketing materials
have to convey top quality. While
it’s easier to provide an
‘elite’ experience
in person, translating it to the
web usually requires spectacular
creativity. But since a tough
economy does not deter majority
of these buyers, it’s a
recommended exercise to continue
building the exclusivity of your
brand on the internet.
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LEISURE
AND
ENTERTAINMENT |
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According to
a Netpop study, the average broadbander
spends more than 1.5 hours online
everyday in search of leisure
and entertainment. If you provide
a related activity, that’s
a lot of potential time to get
noticed! This industry is extremely
well suited to marketing on the
internet due to ample room for
interactive creativity.
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These customers
are extremely web oriented due
to the research and time involved
in planning a trip. The space
is competitive and decisions are
made fairly quickly, so it is
imperative for any business owner
in this industry to market aggressively
with websites, search, review
sites, social media etc. to stay
at the top of consumer minds.
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